The code jet machine has developed for more than ten years in China, experienced the influx of big foreign brands, the rise of domestic independent brands, fierce and lasting marketing war, aiming at industrial manufacturing, industrial packaging,
As the marking equipment market matures, both food production and processing enterprises, and PCB circuit boards, electronic industries, all have deeper understanding to spurt the code machine, as an industrial marking equipment, a spurt the code machine of life can be up to 10 years, in the process of years of use, the user can see the equipment of various problems, including all kinds of advantages, different Angle of view, such as, cognitive various shortcomings.
The traditional business model of printer
In the past, as the printer manufacturers, the business model is simple and crude, no more than direct sales and agency two models, more attention is to run.
In the future, quality will be the decision of inkjet machine brand development space, inkjet machine manufacturers in the future growth of important considerations.
In different industries, there are different ways of application of inkjet machine, in the daily chemical industry, as a manufacturer, will be faced with a lot of materials, a lot of packaging shapes, product shapes, how to design a solution, through the form of automation to achieve the improvement of the efficiency of vecta? How to achieve less labor to complete more product identification work, reduce the overall cost?
First of all, as a printer, must have a clear product market entry point, that is, product positioning, to seize the user's needs pain and itch point, solve the problem, create value!
Through the positioning of the user group, more targeted to solve the problem, retain a group, to break the surface, let our way of profit to spread word of mouth, fission growth.
This requires our inkjet machine brand must have their own characteristics and strengths, to meet some competitive products can not be very perfect to achieve the function, can be hardware, can also be software, must have characteristics.
How fast printing vendors would let users, consumers know our brand and cognition, familiar with the function of the spurt the code machine equipment specifications, good at special features, technical features, it is very important, only by establishing the user's brand awareness, to accumulate the user's positive experience, can be word of mouth spread and old customers, directly affect the manufacturer benefits.
How to improve sales volume and profit margin?
How to make the printer's machine shipments double? Double profits?
The core of the market entry point is to understand our customers demand, according to customer needs, with specific technical research and development and production and manufacturing, to transcend counterparts in some ways, beyond the performance and characteristics of similar type, satisfy some special industry or niche business demand, to occupy the market of users, as the breach of the marketing.
For example, our brand of inkjet printer is good at printing speed, or good at printing beautiful information, rich font type and rich ink type, we can find customers with corresponding needs, such as cable factory, circuit board factory, food, beverage, FMCG, medical care products and other industrial products.
Here is not only to find our market positioning of equipment and the breakthrough point, thus to discover the surface, but also find our advantages and unique in other ways, enlarge the advantages, such as after-sales service, a lot of company or manufacturer to spurt the code machine on the market for after-sales service network coverage is not comprehensive, and can't provide fast effective maintenance solutions.
In order to provide one-to-one service in the customer factory in the first time and solve some unexpected problems in the process of production and operation, potential profit will start from this point, increase service outlets, take differentiation, and provide customers with more efficient, high-quality and fast on-site services, so as to ensure the production and operation of customers.
The real solution customer product identification problem, according to the customer industry situation, targeted analysis, provide some competitive automated identification solutions, will make the competitiveness of manufacturers multiplied!
In the future, more competition among inkjet manufacturers will shift from independent equipment competition to overall solution competition.
How to use a sentence to describe our code jet machine? That's the wichita device, and some of the wichita devices are going to go out of business, some of the wichita devices are going to come up.
More cost-effective, more intelligent inkjet machine will be better integrated into the industrial production and processing process, in a true sense to improve the efficiency of product identification, reduce the factory cost, labor costs.
As a consumer or user, patience is extremely limited, it is difficult to have a long time to listen to our long introduction, usually need a short time, generally within 15 seconds of an inkjet machine manufacturer, a inkjet machine brand has a preliminary knowledge and understanding.
For the printer, it is necessary for our products to carry out the core keyword extraction, provide customers with a comprehensive automated identification traceability system solutions, our equipment and services, as well as the brand advantage, through a few words or a sentence to the user to convey, highlight the key.
High quality, high efficiency after-sales service is also the printer manufacturers in the layout of the dot must consider a point.
In the overall solution, the service is indispensable, how to make the service into the use of user experience, detail from various aspects to obtain, solve customers in the use of spurt the code machine can appear a series of problems, identify the benign operation, reduce our service travel times, is a disguised form of increased profits.
More intelligent to meet the trend of the Internet of things
Two years ago, Mr. Ma proposed new retail, which dramatically changed both personal consumption and retailers' business models and boosted value. Now, ma yun in the cloud habitat conference vigorously advocate new manufacturing, industrial production and processing mode is about to usher in a new change.
Under the industrial revolution, it is the general trend for devices to become more intelligent. Reducing labor and improving the degree of automation will be the new blueprint for future factory changes. Seizing the opportunity of Internet of things and making the sign equipment better integrate into the industrial Internet platform will usher in new business opportunities for traditional devices.
Make machines smarter. In the era of Internet of things, one thing for one code has become a trend, which is not only promoted by the country, but also by enterprises who are spontaneously looking for better ways to identify wichita to bring new vitality to products, enhance the comprehensive competitiveness of products, improve the efficiency of factories and increase the price.
For home printing factory or supplier, is a rare, very good development opportunity, at the time of the rapid iteration, demand growth, only become stronger in the industry leading or differentiation, to obtain more and better resources and development opportunities, looking for a good brand positioning for brand or market entry point is not enough, must keep moving forward, to occupy more users inside, can go better and further.
Finally, the new marketing model based on brand and IP will bring about the innovation of user cognition.
First of all, we should have a clear brand positioning, know what our equipment is good at, make full use of advantages and avoid disadvantages, carry out multi-dimensional publicity and promotion, get the first group of end users, when the number of users accumulated to a certain extent, as a manufacturer can expand more channels for equipment sales, layout in the country.
Secondly, we should pay attention to a lot of details when establishing the user's brand recognition, and accumulate a lot of materials, such as the name of the type of code jet machine, performance parameters, application industry, printing effect, industry standards, field pictures, relevant work video and other resources that can allow users to quickly absorb and understand.
Brand positioning in the end, printing vendors would do just found a development direction for the brand, the brand positioning yourself or only a few people know, if not timely and effective for rapid placeholder brand communication, brand positioning of the value and significance would sell at a discount greatly, may also be competitors beat placeholder, seize market opportunities.
As an integrator of automatic identification traceability system with more than 10 years of experience in the identification industry, Kinglee/ qianli can design automation solutions, research and development, production and manufacturing, and solve identification problems in a one-stop manner according to customers' products and requirements, so that customers can solve product identification and traceability marketing work more efficiently.