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  • 喷码机厂家如何提升喷码机销量和利润率?
  • 本站编辑:杭州威克达机电设备有限公司发布日期:2019-10-27 17:23 浏览次数:

喷码机在国内发展了十数年,经历了国外大品牌的蜂拥而入,国产自主品牌的发家崛起,市场营销战激烈而持久,针对于工业制造、工业包装,

随着标识设备市场的日益成熟,不论是食品生产加工企业、还是PCB电路板、电子行业的公司,都对喷码机有了更深入的理解,作为一个工业标识设备,一台喷码机的寿命可以达到10年,在长达数年的使用过程中,用户就可以看出设备的各种问题,包括各类优点、各个缺点等不同角度的看法、认知。

喷码机厂家的传统商业模式

在以往,作为喷码机生产厂家,商业模式是简单粗暴的,无非是直销和代理两种模式,更加注重的是跑量。

未来,品质将是决定喷码机品牌发展空间、喷码机厂家未来增长程度的重要考量点。

在不同的行业,有不同的喷码机应用方式,在日化行业,做为厂家,会面临着非常多的材质,非常多的外包装形状、产品形状,如何设计一种解决方案,通过自动化的形式来实现威克达效率的提升?如何实现更少的人工完成更多的产品标识工作,降低综合成本?

首先,作为喷码机厂家,必须有一个清晰的产品市场切入点,也就是产品定位,抓住用户的需求痛点和痒点,解决问题,创造价值!

通过用户群体的定位,更有针对性的解决问题,留住一个群体,以点破面,让我们的盈利方式发生口碑传播、裂变增长。

这就要求我们的喷码机品牌必须有自己的特点和长处,能够满足一些竞品无法非常完美实现的功能,可以是硬件、也可以是软件,必须要有特色。

喷码机厂家如何快速让用户、消费者了解和认知我们的品牌,熟悉喷码机设备规格型号、擅长的功能特长、技术特性,是非常重要的,只有建立用户的品牌认知,才能积累用户的良性体验,才能进行口碑传播和老客户介绍,直接影响到厂家效益。

如何提升销量与利润率?

如何让喷码机厂家的机器出货量倍增?利润倍增?

市场切入点的核心是了解我们的用户需求,根据客户需求,进行针对性的技术研发与生产制造,在某一些方面达到超越同行,超越同类机型的性能或特点,满足一些特殊行业或者是细分行业的标识需求,从而占领这一块市场的用户,作为市场营销的突破口。

比如我们的喷码机品牌擅长的是喷印速度,或者是擅长的是喷印信息美观、字体种类丰富、油墨类型丰富,就可以去寻找对应需求的客户,比如线缆厂、电路板厂、食品、饮料、快消品、医药保健品等行业产品应用。

这里不仅要找到我们设备的市场定位和切入点,从而以点破面,还要找到我们在其他方面的优势和独特之处,扩大优势,比如售后服务方面,市场上很多喷码机公司或者厂家对于售后服务网点的覆盖并不全面,并不能提供快速的高效维修解决方案。

为了第一时间可以进入客户工厂提供一对一的服务,解决生产运营过程中的一些突发性问题,这时潜利就从此入手,增加服务网点,走差异化,为客户提供更加高效、有品质、快速的现场服务,保证客户的生产与运营。

实实在在的解决客户产品标识难题,根据客户行业情况,进行针对性的分析,提供一些具有竞争力的自动化标识解决方案,将让厂家竞争力倍增!

未来,更多的喷码机厂家之间的竞争会从独立的设备竞争转移到整体解决方案的竞争。

如何用一句话来形容我们的喷码机?那就是威克达设备,威克达设备有些将会被淘汰,有些威克达设备将会崛起。

更高性价比、更加智能的喷码机才会更好的融入工业生产加工流程之中,真正意义上提升产品标识效率,降低工厂成本、人力成本。

作为消费者或者用户,耐心是极其有限的,很难会有长时间的空闲来听我们大篇幅的介绍,通常需要短时间,一般在15秒之内对一个喷码机厂家、一个喷码机品牌有初步的认知和了解。

对于喷码机厂家来说,就必须对我们的产品进行核心的关键词提炼,为客户提供综合性的自动化标识追溯系统解决方案,把我们的设备和服务,以及品牌优势,通过几个字或者一句话来向用户传达,突出重点。

高品质、高效率的售后服务也是喷码机生产厂家在布局网点时必须考虑的一个点。

在整体解决方案中,服务是不可或缺的,如何让服务融入到用户的使用体验中,从各方面细节入手,解决客户在使用喷码机时可能出现的一系列问题,实现标识设备的良性运转,降低我们的服务出差次数,也是变相的增加了盈利。

更加智能才能符合物联网发展趋势

两年前,马云提出了新零售,让个人消费和零售商的商业模式都发生了巨大的变化,提升了价值。如今,马云又在云栖大会上大力倡导新制造,工业的生产和加工模式也即将迎来一次全新的变革。

在工业变革下,设备变得更加智能已经是大势所趋,减少人工、提升自动化程度,将是未来工厂的变化新蓝图,抓住物联网的机遇,让标识设备更好的融入工业互联网平台,就能够让传统设备迎来新的商机。

让机器变得更智能。增加研发力度,在物联网时代,一物一码成为潮流,不仅是国家在推动,企业也在自发性的寻找更好的标识威克达方式,给产品带来新的生机,提升产品综合竞争力,提高工厂效率,增加价格。

对于喷码机厂家或者供应商来说,都是一个难得的、非常良好的发展时机,在这个快速迭代、需求增长的时候,只有成为行业龙头或者细分化的强者,才能获得更多更好的资源和发展机会,只为品牌寻找一个好的品牌定位或者市场切入点是不够的,必须不断前进,占领更多的用户内心,才能走的更好、更远。

最后,以品牌、IP为主的新营销模式将带来用户认知的革新。

首先,我们要有明确的品牌定位,知道我们的设备擅长哪些,扬长避短,进行多维度的宣传与推广,获得第一批终端用户,在用户数量积累到一定程度的时候,作为厂家就可以拓宽更多的渠道进行设备的销售,在全国进行布局。

其次,建立用户品牌认知时我们要注意很多方面的细节,积累大量的素材,比如喷码机类型名称、性能参数介绍、应用行业、喷印效果、行业标准、现场图片、相关工作视频等可以让用户快速吸收和理解的资源。

最后,喷码机厂家做品牌定位只是为品牌找到了一个发展方向,此时的品牌定位只有自己或少数人知道,如果不能及时有效的进行快速品牌传播占位,品牌定位的价值和意义就会大打折扣,也可能会被竞争对手抢先占位、抢占市场先机。

Kinglee/潜利作为拥有十余年标识行业经验的自动化标识追溯系统集成商,我们可以针对性的根据客户产品与需求,进行自动化方案设计,研发、生产、制造,一站式解决标识难题,让客户更高效的解决产品标识、追溯营销等工作。 

The code jet machine has developed for more than ten years in China, experienced the influx of big foreign brands, the rise of domestic independent brands, fierce and lasting marketing war, aiming at industrial manufacturing, industrial packaging,

As the marking equipment market matures, both food production and processing enterprises, and PCB circuit boards, electronic industries, all have deeper understanding to spurt the code machine, as an industrial marking equipment, a spurt the code machine of life can be up to 10 years, in the process of years of use, the user can see the equipment of various problems, including all kinds of advantages, different Angle of view, such as, cognitive various shortcomings.

The traditional business model of printer

In the past, as the printer manufacturers, the business model is simple and crude, no more than direct sales and agency two models, more attention is to run.

In the future, quality will be the decision of inkjet machine brand development space, inkjet machine manufacturers in the future growth of important considerations.

In different industries, there are different ways of application of inkjet machine, in the daily chemical industry, as a manufacturer, will be faced with a lot of materials, a lot of packaging shapes, product shapes, how to design a solution, through the form of automation to achieve the improvement of the efficiency of vecta? How to achieve less labor to complete more product identification work, reduce the overall cost?

First of all, as a printer, must have a clear product market entry point, that is, product positioning, to seize the user's needs pain and itch point, solve the problem, create value!

Through the positioning of the user group, more targeted to solve the problem, retain a group, to break the surface, let our way of profit to spread word of mouth, fission growth.

This requires our inkjet machine brand must have their own characteristics and strengths, to meet some competitive products can not be very perfect to achieve the function, can be hardware, can also be software, must have characteristics.

How fast printing vendors would let users, consumers know our brand and cognition, familiar with the function of the spurt the code machine equipment specifications, good at special features, technical features, it is very important, only by establishing the user's brand awareness, to accumulate the user's positive experience, can be word of mouth spread and old customers, directly affect the manufacturer benefits.

How to improve sales volume and profit margin?

How to make the printer's machine shipments double? Double profits?

The core of the market entry point is to understand our customers demand, according to customer needs, with specific technical research and development and production and manufacturing, to transcend counterparts in some ways, beyond the performance and characteristics of similar type, satisfy some special industry or niche business demand, to occupy the market of users, as the breach of the marketing.

For example, our brand of inkjet printer is good at printing speed, or good at printing beautiful information, rich font type and rich ink type, we can find customers with corresponding needs, such as cable factory, circuit board factory, food, beverage, FMCG, medical care products and other industrial products.

Here is not only to find our market positioning of equipment and the breakthrough point, thus to discover the surface, but also find our advantages and unique in other ways, enlarge the advantages, such as after-sales service, a lot of company or manufacturer to spurt the code machine on the market for after-sales service network coverage is not comprehensive, and can't provide fast effective maintenance solutions.

In order to provide one-to-one service in the customer factory in the first time and solve some unexpected problems in the process of production and operation, potential profit will start from this point, increase service outlets, take differentiation, and provide customers with more efficient, high-quality and fast on-site services, so as to ensure the production and operation of customers.

The real solution customer product identification problem, according to the customer industry situation, targeted analysis, provide some competitive automated identification solutions, will make the competitiveness of manufacturers multiplied!

In the future, more competition among inkjet manufacturers will shift from independent equipment competition to overall solution competition.

How to use a sentence to describe our code jet machine? That's the wichita device, and some of the wichita devices are going to go out of business, some of the wichita devices are going to come up.

More cost-effective, more intelligent inkjet machine will be better integrated into the industrial production and processing process, in a true sense to improve the efficiency of product identification, reduce the factory cost, labor costs.

As a consumer or user, patience is extremely limited, it is difficult to have a long time to listen to our long introduction, usually need a short time, generally within 15 seconds of an inkjet machine manufacturer, a inkjet machine brand has a preliminary knowledge and understanding.

For the printer, it is necessary for our products to carry out the core keyword extraction, provide customers with a comprehensive automated identification traceability system solutions, our equipment and services, as well as the brand advantage, through a few words or a sentence to the user to convey, highlight the key.

High quality, high efficiency after-sales service is also the printer manufacturers in the layout of the dot must consider a point.

In the overall solution, the service is indispensable, how to make the service into the use of user experience, detail from various aspects to obtain, solve customers in the use of spurt the code machine can appear a series of problems, identify the benign operation, reduce our service travel times, is a disguised form of increased profits.

More intelligent to meet the trend of the Internet of things

Two years ago, Mr. Ma proposed new retail, which dramatically changed both personal consumption and retailers' business models and boosted value. Now, ma yun in the cloud habitat conference vigorously advocate new manufacturing, industrial production and processing mode is about to usher in a new change.

Under the industrial revolution, it is the general trend for devices to become more intelligent. Reducing labor and improving the degree of automation will be the new blueprint for future factory changes. Seizing the opportunity of Internet of things and making the sign equipment better integrate into the industrial Internet platform will usher in new business opportunities for traditional devices.

Make machines smarter. In the era of Internet of things, one thing for one code has become a trend, which is not only promoted by the country, but also by enterprises who are spontaneously looking for better ways to identify wichita to bring new vitality to products, enhance the comprehensive competitiveness of products, improve the efficiency of factories and increase the price.

For home printing factory or supplier, is a rare, very good development opportunity, at the time of the rapid iteration, demand growth, only become stronger in the industry leading or differentiation, to obtain more and better resources and development opportunities, looking for a good brand positioning for brand or market entry point is not enough, must keep moving forward, to occupy more users inside, can go better and further.

Finally, the new marketing model based on brand and IP will bring about the innovation of user cognition.

First of all, we should have a clear brand positioning, know what our equipment is good at, make full use of advantages and avoid disadvantages, carry out multi-dimensional publicity and promotion, get the first group of end users, when the number of users accumulated to a certain extent, as a manufacturer can expand more channels for equipment sales, layout in the country.

Secondly, we should pay attention to a lot of details when establishing the user's brand recognition, and accumulate a lot of materials, such as the name of the type of code jet machine, performance parameters, application industry, printing effect, industry standards, field pictures, relevant work video and other resources that can allow users to quickly absorb and understand.

Brand positioning in the end, printing vendors would do just found a development direction for the brand, the brand positioning yourself or only a few people know, if not timely and effective for rapid placeholder brand communication, brand positioning of the value and significance would sell at a discount greatly, may also be competitors beat placeholder, seize market opportunities.

As an integrator of automatic identification traceability system with more than 10 years of experience in the identification industry, Kinglee/ qianli can design automation solutions, research and development, production and manufacturing, and solve identification problems in a one-stop manner according to customers' products and requirements, so that customers can solve product identification and traceability marketing work more efficiently.